The pandemic reminded us of the power of human connections, and that networking experiences matter. Trade shows provide a unique opportunity for businesses to establish personal connections, build trust, and engage with potential customers. The Trade Show Industry has shown a steady comeback since the easing of Covid-19 restrictions early in 2022.
This resurgence has continued through the first half of 2023. What can be expected as we reach the 2023 Fall Trade Show season and move into 2024?
David DuBois, President and CEO of the International Association of Exhibitions and Events (IAEE) gives insight into what the future may hold:
“The general expectation among industry members is that 2023 will build on the industry’s performance in 2022 and bring continued recovery and growth. We are cautiously optimistic to see the number of in-person shows continue to increase and the key performance indicators for those shows moving in a positive direction. As recently reported by the Center for Exhibition Industry Research (CEIR), B2B events in the U.S. remain on track for a full recovery by 2024.”
The resilience of the trade show industry is further supported by data cited in The Freeman Trends Report (Q2 2023). A sample group of 1551 exhibitors and sponsors was surveyed in April 2023 with the following notable results:
Over the next 12 months:
- 80% intend to exhibit at the same number of events or more
- A third intends to increase their exhibiting budget
- Budget allocations are largely the same as pre-Covid
- Most exhibitors are planning the same or more space than prior to the pandemic
As we navigate the ever-changing economic landscape, trade shows will remain a vital channel for businesses to connect, inspire, and thrive. BTX remains a stable and trustworthy force in the industry with over four decades of experience in the trade show circuit ready to assist you with all of your trade show transportation needs.
The future of trade shows looks optimistic, are you ready for the upcoming season? Download BTX's Trade Show Shipping 101 guide for helpful information on pre-show transportation, move-in, move-out and best practices for completing your Materials Handling Agreement (MHA) form.
BTX's domestic and international agents have the experience and expertise to help you store and move your displays/exhibits anywhere in the world. We are not going anywhere, so please contact us for support.
Source: TSNN.com (Trade Show News Network)
BTX Global Logistics is a worldwide shipping and logistics organization that provides flexible transportation solutions for shipments of any weight or size, anywhere in the world. With over 40 years of experience, BTX brings a team of seasoned logistics professionals together to offer customers the highest quality of service. BTX’s services include trade show, air freight, ground freight, sea freight, white glove, e-commerce, fulfillment, distribution, and much more.