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Order from Chaos: A Unique Trade Show Story
Last month the BTX Marketing team had the opportunity to visit, Shoppe Object, a tradeshow in mid-Manhattan, New York City. Our goal was not only to experience a tradeshow in action but also to gain valuable insight into the logistics role BTX plays in orchestrating such an event. We were expecting chaotic, packed aisles, multi-story booths from major brands, and enough foot traffic that walking the entire floor in a single day would be a challenge.
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