--- title: "Peak Season: It's Never too Early to Prepare for Retail Logistics" description: Get ready for Peak Season 2024 by examining trends from the past to best tailor your business strategy and accomodate retail spending. image: https://blog.btxglobal.com/hubfs/Retail%20Peak%20Season2.png --- [![BTX-lgo-300](https://blog.btxglobal.com/hs-fs/hubfs/BTX-logo-300.png?width=300&name=BTX-logo-300.png "BTX-lgo-300")](https://www.btxglobal.com/) ## Delivering a world of service [![Request a quote](https://no-cache.hubspot.com/cta/default/405498/2e4d5421-f10e-4284-86e0-6fa54f652db8.png)](https://cta-redirect.hubspot.com/cta/redirect/405498/2e4d5421-f10e-4284-86e0-6fa54f652db8) - [Join the team](https://www.btxglobal.com/join-the-team/) - [Download Brochure](https://info.btxglobal.com/download-btx-shipping-and-logistics-services-brochure/) - [Contact Us](https://info.btxglobal.com/contact-us/) ### track BTX Airbill Number Your Reference Number BTX Quote Number ### my btx [Login](https://mybtx.com) [Register](https://mybtx.com/mybtx) Go [![BTX-lgo-300](https://blog.btxglobal.com/hs-fs/hubfs/BTX-logo-500.png?width=300&height=133&name=BTX-logo-500.png "BTX Global Vector_WhiteBg.png")](https://www.btxglobal.com/) - [![linkdin](https://blog.btxglobal.com/hubfs/linkdin-white.png)](https://www.linkedin.com/company/btx-global-logistics/) - [![instagram](https://blog.btxglobal.com/hubfs/fb-white.png)](https://www.facebook.com/BTXGlobal) - [![twitter](https://blog.btxglobal.com/hubfs/twitter.png)](https://twitter.com/BTXGlobal) - [![instagram](https://blog.btxglobal.com/hubfs/instagram-white.png)](https://www.instagram.com/BTXGlobal) [< Previous](https://blog.btxglobal.com/news/dali-francis-scott-key-baltimore-bridge) [Next >](https://blog.btxglobal.com/news/nationalaviationday-safetyinairfreightlogistics) # Industry News [Category](##) Subscribe - [Supply Chain](https://blog.btxglobal.com/news/tag/supply-chain) - [Logistics](https://blog.btxglobal.com/news/tag/logistics) - [Freight](https://blog.btxglobal.com/news/tag/freight) - [Air Freight](https://blog.btxglobal.com/news/tag/air-freight) - [Shipping](https://blog.btxglobal.com/news/tag/shipping) - [Global](https://blog.btxglobal.com/news/tag/global) - [Ground Shipping](https://blog.btxglobal.com/news/tag/ground-shipping) - [Blog](https://blog.btxglobal.com/news/tag/blog) - [Ground Transportation](https://blog.btxglobal.com/news/tag/ground-transportation) - [Air Cargo](https://blog.btxglobal.com/news/tag/air-cargo) - [Ocean](https://blog.btxglobal.com/news/tag/ocean) - [Maritime](https://blog.btxglobal.com/news/tag/maritime) - [Market Trends](https://blog.btxglobal.com/news/tag/market-trends) - [#GroundFreight](https://blog.btxglobal.com/news/tag/groundfreight) - [OceanShipping](https://blog.btxglobal.com/news/tag/oceanshipping) - [Retail](https://blog.btxglobal.com/news/tag/retail) - [Road Safety](https://blog.btxglobal.com/news/tag/road-safety) - [Tariffs](https://blog.btxglobal.com/news/tag/tariffs) - [COVID-19](https://blog.btxglobal.com/news/tag/covid-19) - [Global Freight](https://blog.btxglobal.com/news/tag/global-freight) - [Chinese New Year](https://blog.btxglobal.com/news/tag/chinese-new-year) - [#FAA](https://blog.btxglobal.com/news/tag/faa) - [Freight Forwarders](https://blog.btxglobal.com/news/tag/freight-forwarders) - [Lunar New Year](https://blog.btxglobal.com/news/tag/lunar-new-year) - [environment](https://blog.btxglobal.com/news/tag/environment) - [#LTL](https://blog.btxglobal.com/news/tag/ltl) - [#NMFC](https://blog.btxglobal.com/news/tag/nmfc) - Accessorials - [Automotive](https://blog.btxglobal.com/news/tag/automotive) - [Customs Brokerage](https://blog.btxglobal.com/news/tag/customs-brokerage) - [IATA](https://blog.btxglobal.com/news/tag/iata) - [Leadership](https://blog.btxglobal.com/news/tag/leadership) - [Market Intelligence Report](https://blog.btxglobal.com/news/tag/market-intelligence-report) - [Peak Season](https://blog.btxglobal.com/news/tag/peak-season) - [Trends2023](https://blog.btxglobal.com/news/tag/trends2023) - [USMCA](https://blog.btxglobal.com/news/tag/usmca) - [Warehousing](https://blog.btxglobal.com/news/tag/warehousing) - [Womeninworkforce](https://blog.btxglobal.com/news/tag/womeninworkforce) - [safety](https://blog.btxglobal.com/news/tag/safety) ### Subscribe Here! ## [Peak Season: It's Never too Early to Prepare for Retail Logistics](https://blog.btxglobal.com/news/-peak-season2024-retail-logistics) Posted by [BTX Global Logistics](https://blog.btxglobal.com/news/author/btx-global-logistics) ** Jun 27, 2024 8:41:07 AM Share - [![twitter-x-red](https://blog.btxglobal.com/hubfs/BTX%20OLD%20Website%20(Red)/twitter-x-red.svg)](https://twitter.com/intent/tweet?source=https://blog.btxglobal.com/news/-peak-season2024-retail-logistics&text=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.btxglobal.com/news/-peak-season2024-retail-logistics&title=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics&summary=Get%20ready%20for%20Peak%20Season%202024%20by%20examining%20trends%20from%20the%20past%20to%20best%20tailor%20your%20business%20strategy%20and%20accomodate%20retail%20spending.) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.btxglobal.com/news/-peak-season2024-retail-logistics&title=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics&picture=https://www.btxglobal.com/hubfs/Retail%20Peak%20Season2.png&description=Get%20ready%20for%20Peak%20Season%202024%20by%20examining%20trends%20from%20the%20past%20to%20best%20tailor%20your%20business%20strategy%20and%20accomodate%20retail%20spending.) - [**](mailto:?subject=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics&body=Get%20ready%20for%20Peak%20Season%202024%20by%20examining%20trends%20from%20the%20past%20to%20best%20tailor%20your%20business%20strategy%20and%20accomodate%20retail%20spending.%20https://blog.btxglobal.com/news/-peak-season2024-retail-logistics) It’s never too early to prepare for the holiday peak season, especially with disruptions mounting amid solid consumer spending. Shippers and carriers are employing automation, data-based decision making, smart inventory management strategies, and tapping into lessons learned from last year to get into position for the 2024 peak season. The holiday selling season is getting longer In 2023, consumers spent $109.3 billion online between November 1 and Cyber Monday on November 27 — a 7.3% increase from 2022, [Adobe Analytics](https://news.adobe.com/news/news-details/2024/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online/default.aspx) reports. Spending on Cyber Monday itself spiked as well, jumping 9.6% to $12.4 billion, according to the report. Why the early start? Rather than forking over expedited shipping fees or risking out-of-stock issues, consumers started their shopping earlier in 2023 beginning with Black Friday, Cyber Monday, or even earlier. The longer season isn’t the only important takeaway from the most recent holiday sales period. Here’s a look at some of the other trends: **[Omnichannel Retailing ](https://www.inboundlogistics.com/articles/omnichannel-fulfillment-for-retail-e-commerce/)**[Omnichannel retailing is a business strategy that combines physical and digital touchpoints to create a consistent customer experience across multiple channels,](https://www.inboundlogistics.com/articles/omnichannel-fulfillment-for-retail-e-commerce/)**[ including in-store, mobile, and online.](https://www.inboundlogistics.com/articles/omnichannel-fulfillment-for-retail-e-commerce/)** Online and other non-store sales such as social commerce helped drive overall holiday sales growth in 2023, which jumped 8.2% to $276.8 billion, according to [U.S. Census Bureau data](https://www.census.gov/retail/ecommerce.html) reported by the [National Retail Federation](https://nrf.com/). Social commerce — in which the shopping experience occurs on social media sites such as Facebook and Instagram — more than doubled between 2020 and 2023, hitting $56.2 billion, or about 4.7% of total retail sales. Consumers are continuing in-store shopping as well. Retailers and their suppliers need to invest in all the channels their customers are using. **Disruptions are likely to continue**  The supply chain upheavals that have occurred over the past few years will continue to impact holiday preparations for the 2024 peak season. For instance, the targeting of merchant ships in the Red Sea, as well as the drought at the Panama Canal, which is prompting authorities to reduce shipping volumes, will potentially impact air and ocean peak seasons all year long. **Reverse logistics and cybersecurity are critical functions **Retailers anticipated customers returning approximately $148 billion in merchandise for the 2023 holiday season, equating to a return rate of 15.4%, finds a National Retail Federation and [Appriss Retailer](https://apprissretail.com/) report. Of this amount, nearly $25 billion in fraudulent returns was expected. Supply chain organizations that master reverse logistics and can head off fraud can gain a competitive edge. To read the full article, [click here.](https://www.inboundlogistics.com/articles/taking-a-peek-at-peak-season/) (Source: [www.inboundlogistics.com).](https://www.inboundlogistics.com/articles/taking-a-peek-at-peak-season/) BTX's experienced staff is always looking at industry trends and challenges to better support your transportation and logistics needs. Our wide range of services include [retail logistics](https://www.btxglobal.com/retail-logistics/), [ecommerce](https://www.btxglobal.com/e-commerce/) and much more. --- *BTX Global Logistics is a full-service shipping and logistics organization known for providing reliable, flexible solutions to its customers. BTX's services include [retail logistics services](https://www.btxglobal.com/retail-distribution-edi/), *[*expedited shipping*](https://www.btxglobal.com/domestic-shipping/)*, *[*air freight*](https://www.btxglobal.com/domestic-air-freight/)*, *[*ground freight*](https://www.btxglobal.com/domestic-ground-services/)*, *[*sea freight*](https://www.btxglobal.com/global-sea-freight/)*, *[*white glove*](https://www.btxglobal.com/white-glove-delivery/)*, *[*trade show*](https://www.btxglobal.com/trade-show/)*, [customs brokerage](https://www.btxglobal.com/customs-brokerage/), *[*ecommerce*](https://www.btxglobal.com/e-commerce/)*, * [*fulfillment, *](https://www.btxglobal.com/e-commerce/)*and more.* [![Request a Quote](https://no-cache.hubspot.com/cta/default/405498/26452433-3eee-4ed3-8938-b8e2247501b9.png)](https://cta-redirect.hubspot.com/cta/redirect/405498/26452433-3eee-4ed3-8938-b8e2247501b9) - [![twitter-x-red](https://blog.btxglobal.com/hubfs/BTX%20OLD%20Website%20(Red)/twitter-x-red.svg)](https://twitter.com/intent/tweet?source=https://blog.btxglobal.com/news/-peak-season2024-retail-logistics&text=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.btxglobal.com/news/-peak-season2024-retail-logistics&title=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics&summary=Get%20ready%20for%20Peak%20Season%202024%20by%20examining%20trends%20from%20the%20past%20to%20best%20tailor%20your%20business%20strategy%20and%20accomodate%20retail%20spending.) - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.btxglobal.com/news/-peak-season2024-retail-logistics&title=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics&picture=https://www.btxglobal.com/hubfs/Retail%20Peak%20Season2.png&description=Get%20ready%20for%20Peak%20Season%202024%20by%20examining%20trends%20from%20the%20past%20to%20best%20tailor%20your%20business%20strategy%20and%20accomodate%20retail%20spending.) - [**](mailto:?subject=Peak%20Season:%20It's%20Never%20too%20Early%20to%20Prepare%20for%20Retail%20Logistics&body=Get%20ready%20for%20Peak%20Season%202024%20by%20examining%20trends%20from%20the%20past%20to%20best%20tailor%20your%20business%20strategy%20and%20accomodate%20retail%20spending.%20https://blog.btxglobal.com/news/-peak-season2024-retail-logistics) Topics: [Supply Chain](https://blog.btxglobal.com/news/topic/supply-chain), [Freight](https://blog.btxglobal.com/news/topic/freight), [Ground Shipping](https://blog.btxglobal.com/news/topic/ground-shipping), [Logistics](https://blog.btxglobal.com/news/topic/logistics), [news](https://blog.btxglobal.com/news/topic/news), [Air Freight](https://blog.btxglobal.com/news/topic/air-freight), [Retail](https://blog.btxglobal.com/news/topic/retail), [Peak Season](https://blog.btxglobal.com/news/topic/peak-season) ## Most Popular Posts ## [BTX Global Logistics Announces Key Promotions in Sales & Operations](https://blog.btxglobal.com/btx-global-logistics-announces-key-promotions-in-sales-operations) [Supply Chain](https://blog.btxglobal.com/news/topic/supply-chain) 3 Min read ## [BTX Celebrates New Ownership of Reno Branch with Ribbon-Cutting Ceremony](https://blog.btxglobal.com/btx-reno-shipping-and-logistics-services) [Supply Chain](https://blog.btxglobal.com/news/topic/supply-chain) 3 Min read ## [Limited Quantity Labeling Changes Now in Effect for Ground Shipments](https://blog.btxglobal.com/limited-qty-labeling-changes-ground-hazmat-shipping) [Shipping](https://blog.btxglobal.com/news/topic/shipping) 2 Min read ## Most Recent Posts ## [Why Early Peak Season Is Rewriting Ocean Freight Playbooks](https://blog.btxglobal.com/why-early-peak-season-is-rewriting-ocean-freight-playbooks) [Logistics Trends](https://blog.btxglobal.com/news/topic/logistics-trends) : 5 Min read ## [BTX Celebrates New Ownership of Reno Branch with Ribbon-Cutting Ceremony](https://blog.btxglobal.com/btx-reno-shipping-and-logistics-services) [Supply Chain](https://blog.btxglobal.com/news/topic/supply-chain) : 3 Min read ## [BTX Global Logistics Announces Key Promotions in Sales & Operations](https://blog.btxglobal.com/btx-global-logistics-announces-key-promotions-in-sales-operations) [Supply Chain](https://blog.btxglobal.com/news/topic/supply-chain) : 3 Min read ## Subscribe to Blog ### Subscribe to Email Updates [**](https://www.facebook.com/pages/BTX-Global-Logistics/147717175239682) [**](https://twitter.com/BTXGlobal) [**](http://www.linkedin.com/company/111848?trk=tyah&trkInfo=tas%3Abtx%2Cidx%3A1-3-3) [**](https://www.instagram.com/btxglobal/) ![foot_logo](https://blog.btxglobal.com/hubfs/BTX-Logo-for-Web-Footer.png) ### LATEST POSTS [![First Transcontinental Railroad](https://blog.btxglobal.com/hubfs/First%20Transcontinental%20Railroad.jpeg) ](https://blog.btxglobal.com/news/logistics-history-2026) ## [Logistics History 2026](https://blog.btxglobal.com/news/logistics-history-2026) Jul 1, 2026 11:55:03 AM As we prepare to celebrate America's 250th anniversary, BTX wanted to take a moment to reflect on... 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